Marketers in inbound sales are continuously looking to generate leads, and it is crucial to be able to accurately measure the success of such endeavors using actual data. A previous article discussed using Facebook Ads for a lead generation campaign and described the remarkable number of “drill down” options of descriptors that can be layered and filtered, allowing a marketer to precisely structure the desired target audience for a Campaign Ad Set. Similarly, Facebook offers an extensive range of metrics that are available to a marketer to evaluate a Campaign, Ad Set or Ad. Facebook Ad  ...